Bella Vida by Letty

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Blogging Ethics & FTC Requirement of Full Disclosure

Key Biscayne Florida and quote

 

The blogging boom has created an exuberant amount sources for receiving information.  This is a huge plus since we no longer have to rely on a limited, antiquated or commercial sources for information.  It is also a great platform for new voices like mine where I get to share my knowledge and experience.  Most blogs can be compared to getting a word of mouth opinion.  This is why ethics and trust need to be established and maintained with your community. By displaying full disclosure you are protecting your reputation and respecting your audience.



There’s no shame in making money from blogging it’s just a matter of disclosing that information. The intention of disclosure is to let your readers know where your loyalties lay, who is receiving benefits from your posts, and what outside forces may be influencing your posts.  If you know me or read any of my articles you know very well I have to problem saying what I mean and meaning what I say.

 

A few examples requiring full disclosure:

  • If you are being paid to write about a product.
  • If you’ve received a free sample for your opinion or publicity.
  • Some people are paid to blog for their employers.
  • Affiliate marketing.
  • Sponsored posts
  • Endorsements
  • Product Reviews

A few blog post disclosure examples:

“I was not financially compensated for this post. I received a sample for review purposes. The opinions are completely my own based on my experience.”

“I was financially compensated for this post. The opinions are completely my own based on my experience.”

“Company X reimbursed my expenses for attending this event.”

” I received payment in exchange for publishing this post.”

I recommend you draft a policy for your blog. Below in the resource section you can find information and examples on how to create a disclosure policy for your blog.

In summary and this is very important for you to know and understand:

The Federal Trade Commission does regulate blogging and requires transparency and full disclosure from writers and advertisers.

and

Full transparency is also required on social media platforms. ie: Facebook, Twitter, etc.

Social Media disclosure hashtags:

  • #spon
  • #paid
  • #samp

There is nothing wrong with receiving compensation to endorse, promote, advertise or share information about a brand, service or product. If you are honest with readers and viewers, they will be more encouraged to continue the relationship.

Resources:

You can read the official guide, rules and regulations here:
FTC Publishes Final Guides Governing Endorsements, Testimonials
Changes Affect Testimonial Advertisements, Bloggers, Celebrity Endorsements

Read the actual FTC text here.

There is free help.  You can create your own disclosure policy at Disclosure Policy .org

You can pledge and get the Blog with Integrity badge here.

Humorous Image Disclosures by Louis Gray.

Cmp.ly a company which addresses social media compliance

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“Right is right, and wrong is wrong, and a body ain’t got no business doing wrong when he ain’t ignorant and knows better.” Mark Twain (The Adventures of Huckleberry Finn)

“Unless today is well lived, tomorrow is not important.” Alan Sakowitz

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100 Pinterest Tips & Ideas for Artists Photographers Creatives

100 Pinterest Tips for Creatives

 

I am a creative so falling in love with Pinterest was completely inevitable. The bookmarklet is so easy to use, it was love at first pin. How completely wonderful to be able to pin images and organize them onto categorized boards. Not only can Pinterest be used for fun but it’s also a powerful tool. Here are some ideas for creatives.

You can find me on Pinterest HERE.

 

 

 

 

Professional

Resume Board

You can create a visual resume by pinning and highlighting companies you have worked for or with, projects you have worked on, websites you have created, articles you have written, articles you have been featured in, reviews of your products, etc.

Portfolio

Since I am an artist I have a ‘Resume’ board’ as well as a ‘Portfolio’ board where I pin my paintings, photography and even poetry.

If you have an online store or want to showcase your products they can be arranged neatly by category.  To take full advantage of this opportunity you can even place product pricing over the photos.

Creatively

Progression Board

Great way to share the progress and evolution of a particular piece you are working on. You can even fine tune this to be an educational ‘how to’ board.  This can also be shared with others if you are working on a collaborative project.  And it can be a great way to keep a client updated.

Storyboard

An easy way to experiment and get a visual feel for a project you are working on.
A twist on the storyboard is bookmarking images for a blog post.

How to Boards

Demonstrate or teach a technique from beginning to end. There are many examples on my ‘Recycled Books‘ Board.

Inspiration Result Boards

Pin the Photo that inspired you to create something then Pin the photo of your creative results.

Reference Library

Photography Tips
As a photographer I like to study the techniques of professionals I admire. You can create boards with photos of a particular artist, style, genre, concepts, etc.

More ideas for photography boards:
Professional Photographers, Fashion Photographers, Portraits, Fashion Photography, Shadows, Day/Night, Special Effects, Digital Manipulation, Study of Lighting, Black & White, Vintage Photos, Indoor/Outdoor Photography, Couples, Weddings, Birthdays, Anniversaries, Pets, Children, Babies, Teens Weather (Snow, Rain, Sunshine), Cars, Sports, Dance, Live Events, Poses, Brides, Costume, Fantasy, Family, Holidays, Texture, Macro, Time of the year (Summer, Spring, Fall, Winter), Homes, Architecture, Landmarks, Places, Statues, People on the Street, Spaces, Windows, Doors, Keys, Found Objects, Rooms, Kitchens, Gardens, Flowers, Animals, Hats, Shoes, Before & After, Then & Now, Food

Inspiration
Boards are an easy way to bookmark your favorite sites and articles that inspire creativity.

More ideas for inspiration boards:
Favorite Sites, Photography Tips, Photo Storage Sites, Photo Printing, Photo Editing Tips, Outdoor Photography, Places to go, Places to See, Fun, Funny, Colors, Colorful, Decor, Style

All of these ideas can be fine tuned to meet your specific artistic needs depending what kind of artist you are and the skills you practice.

Follow Me on Pinterest

How are you using Pinterest?

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